The price placed on a product communicates something very specific about the product. (Practically every time you "like" a TV show, article, or a meme on Facebook, you are participating in an IMC effort!)ĭefining marketing communication is tricky because, in a real sense, everything an organization does has communication potential. As an experienced consumer in the English-speaking world, you have almost certainly been the target of IMC a ctivities. In a nutshell, IMC involves bringing together a variety of different communication tools to deliver a common message and make a desired impact on customers' perceptions and behavior. In today's marketing environment, promotion involves integrated marketing communication (IMC). That's where promotion enters the picture: it does the job of connecting with your target audiences and communicating what you can offer them. Having a great product available to your customers at a great price does absolutely nothing for you if your customers don't know about it. Integrated Marketing Communication (IMC) Definition IMC: Making an Impact with Marketing Communication Explain how organizations use IMC to support their marketing strategies.Describe common marketing communication methods, including their advantages and disadvantages.Explain integrated marketing communication (IMC).
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